As co-founder and Art Director of Amsterdam’s short-lived but much loved free cultural publication Unfold Amsterdam, I was able to hire the coolest and wackiest illustrators, photographers and visual artists to illustrate our articles and renowned, central fold-out poster. But sometimes I allowed myself the pleasure of creating an illustration to accompany the text. The bi-weekly, free publication/website focused on art, music and film and featured an event poster designed by a local artist every issue. Needless to say our ‘wee thing’ was a bit of an underground hit on the local scene.