Pho 91 Logo Design and Branding

Pho 91 is a Vietnamese eatery specialising in delicious and healthy Vietnamese food whose menu is inspired by popular and traditional fare typically prepared and sold on the streets of Vietnam. I was asked in 2014 to craft a logo and brand identity for their maiden restaurant in Amsterdam’s Albert Cuypmarkt. Working closely with the owners, we came up with a ‘rootsy and hip’ design that helped establish the visual identity of the eatery as it established itself as one of the ‘go-to’ spots for authentic and healthy Vietnamese cuisine.